"With this book, Kevin Dutton, has provided simplifying, clarifying, and essential insights into the character of human choice and decision-making。 You'll not think about thinking the same way afterward。" Robert Cialdini, Author of Influence and Pre-Suasion
"Kevin Dutton has the great gift of being able to see patterns in human behaviour 。 。 。 He talks about his discoveries, and about their implications for all of us, with the flair and clarity of a practised storyteller。 Fascinating, important, and entirely convincing。" Philip Pullman
"Kevin Dutton is a Special Forces-style psychologist。 Daring。 Original。 All action。 No nonsense。" Sir Ranulph Fiennes